In the Indian market, the growing demand for ‘Make in India’ products may drastically affect the sales of Chinese goods including gift and decorative items such as lamps, diyas, candles, wall hangings, rangoli and other products, which are often sold during the festival of lights – ‘Diwali’, according to a survey conducted by the Assocham-Social Development Foundation (ASDF).
“There has been a 40-45 per cent impact on goods like decorative lights which records huge sales during Diwali, whereas a slight impact has also been seen on China-made electronic goods like mobile phones etc. As per the paper, the demand of electronic items like LCDs, mobile phones and others items made in China has also declined by 15-20 per cent,” said Assocham Secretary General DS Rawat on Monday.
In order to estimate the demand for Chinese goods, the apex trade association of India – Assocham had interacted with wholesalers, retailers, traders in cities of Ahmedabad, Bangalore, Bhopal, Chennai, Dehradun, Delhi, Hyderabad, Jaipur, Lucknow and Mumbai.
According to an estimate, Chinese goods had achieved the sales turnover worth Rs. 6,500 crore during last Diwali. Out of this total turnover, over Rs. 4,000 crore were Diwali-related items such as toys, fancy lights, gift items, plastic ware, and decorative goods among other items.
But this Diwali, most of the customers are demanding Indian lights and other indigenous decorative products over Chinese goods as they are not interested in ‘Made in China’ products, as per the survey.
“There was a huge demand for made in China fancy lights in the market but it is also decreasing. Also, the quality of Chinese products is also questionable with no shopkeeper giving any sort of guarantee on Chinese items once sold. Firecrackers made at Sivakasi in Tamil Nadu are preferred in comparison to Chinese crackers,” stated the report.